Thinking on growth, strategy and acquisition.
Practical writing for founders and SME owners — on business strategy, performance marketing, brand positioning and the decisions that actually move revenue.
What actually causes growth to plateau
Revenue rarely stalls for one reason. A structural look at the four places plateaus usually start — offer, pricing, positioning and operating cadence — before "do more marketing" becomes the default answer.
Article coming soonReading acquisition cost against margin, not clicks
Why cost-per-click is the wrong scoreboard for most founders, and what a margin-first read of paid acquisition actually looks like in practice.
Article coming soonGetting decisions out of your inbox
Building an operating cadence the business can run without you sitting in every thread — and what to put in place before you try to step back.
Article coming soonWhen it's time to professionalise marketing
The signs that ad hoc marketing has stopped working for an established SME, and what "professionalising" actually involves.
Article coming soonWhy good products still get outsold
Positioning, not product quality, is usually the reason a stronger offering loses to a louder one — and how to fix it.
Article coming soonBuilding acquisition that survives a platform change
Why acquisition strategies that depend on a single channel are fragile, and what a more durable structure looks like.
Article coming soonWant this thinking applied to your business?
A strategy call turns these ideas into a plan specific to your numbers.