01
Discovery
Week 0A working call, not a pitch. We map your revenue lines, current spend, the team, and the decision you're actually trying to make. This is where we agree whether Your CoFounder is the right fit at all.
How we work
Discovery, diagnosis, strategy, execution, optimization.
Five stages, always run in this order. Timelines below are typical — actual pacing depends on the size and complexity of the business.
02
Diagnosis
Weeks 1–2We go into the accounts, the numbers and the funnel. Tracking is verified before anything is judged — a diagnosis built on broken tracking is worse than no diagnosis at all.
03
Strategy
Week 3A sequenced 90-day plan: what changes, who owns it, what it should move, and how we'll know. Reviewed and agreed with you before anything is implemented.
04
Execution
Weeks 4+We work inside your tools and your week — your Slack, your standup, your ad accounts — rather than presenting recommendations from the outside.
05
Optimization
Weekly & monthlyOne scoreboard, read the same way every week: acquisition cost, pipeline and margin. Adjustments happen continuously, not just at quarter-end.
On timelines
What we won't promise.
Tracking fixes and early structural changes usually show inside the first 30 days. Acquisition economics need a full buying cycle to judge honestly — typically 60 to 90 days, depending on your sales cycle length.
We won't promise a guaranteed result or a fixed percentage improvement before we've seen your numbers. Anyone who does hasn't looked at your business yet.
Start with a discovery call.
No deck, no obligation — just a working conversation about where your business actually stands.